Blog Post By Katie Henshaw
The Good Of Gifting
Download Business Gifting Infograph
Showing your customers that you value and appreciate their business will be more important than ever in 2020. It’s been a tough year. The customers who have stuck with you through thick and thin have made a choice to continue spending their money with your company. Show them that you noticed, and that you value their loyalty especially during these times.

Maybe you’re looking for ways to cut your budget in Q4, and believe me, we get it. But before you cut holiday gifts, consider that spending even a small amount on a gift for a customer will not only be appreciated – it’s good business sense too. Retaining customers is far less expensive than finding new customers – and the majority of recipients recognize the time and effort that went into sending a gift.

Finally, in a year when other companies might neglect to send gifts, your holiday package is sure to stand out! Invest in your loyal clients and send a gift of food and wine from Napa Valley to show just how much their business means to you.

View Corporate Gifting Catalog
Questions?
We are here to help. Contact Katie Taylor at katietaylor@cliffamily.com or call 707-656-4427.

Sources
2019/2020 Knack Business Gifting Strategy Report
Acquisition vs Retention: The Importance of Customer Lifetime Value – Huify